Leticia graduated as a cosmetologist from her native country of Guatemala in 1995 and started working as a stylist right away. She continued to enroll in professional classes to further her education and acquire additional certifications, which led to her becoming a cosmetology educator in the year 2000. After some time, Leticia came to realize she wanted to venture out in the beauty industry, so she invested in her accession into the United States, to indulge her awareness of global, city trends.

In 2003, she enrolled in Capri Beauty School in order to obtain her New York cosmetology license, as well as attending classes in New York City for alternative certifications with organic product lines such as Aveda. Leticia officially became a salon owner in 2010, when her mentor Robin Gonzalvez recognized her appeal and drive to take over the business.

In 2015, Leticia began researching product lines such as OWAY and O&M in conjunction with Aveda, which are ammonia-free, in order to provide clients with top of the line organic products.

As much as she enjoys cutting and coloring hair, Leticia values the client’s happiness and satisfaction with any service that is rendered. Leticia believes that each salon visit should feel like an experience from start to finish and that all staff members should engage in making it as pleasant as possible for each guest.

I began my career in Dominican Republic, moved to New York and have 30 years of experience doing what I love. My favorite thing about my profession is getting to socialize with clients while making their experience with me memorable. I love making my clients feel great about themselves after their transformation. I owned a salon for before I had a loving family. I have always promoted hair health and the value of proper hair care. I love using organic products because over the years I became more aware of what I use and how products with less damaging toxins are better overall.

I am certified in Redken Color, Bumble & Bumble Design I & I, Arrojo Advanced Razor Cutting, Aveda Color. I specialize in all aspects of color, highlighting and color correction, as well as editorial styling and updos.

Ever since I gave my first Barbie doll her first cut, I fell in love with hair (don’t worry I have improved since then!) I moved to NY from Ecuador at 18 to attend the Northern School of Westchester in Peekskill, NY. I graduated in 2003 and took my first job in Chappaqua working alongside Hillary Clinton’s hairdresser Santa. At the beginning like any job it was hard, however, I am glad I worked not only because I got to meet the Clinton’s but because I learned a lot and most importantly, I learned not to give up. I then jumped around to a few salons, like most hairdressers do, and picked up great habits from some of the best hairdressers in the Westchester area. I have taken advanced classes in coloring, cutting, and skin care maintenance. I really enjoy the beauty industry and I truly believe that beauty shines from within.

Why organic products?

I picked an organic salon because I believe in the natural way of living. Through the years, all toxins have a side effect on your body so working with organic products has changed my life for the better.

Daniela holds an Esthetician License from New York School of Esthetics. Her passion for Beauty and Esthetics has led her to pursue a career in both makeup and skincare. Daniela feels her best asset is making her clients feel beautiful in their own skin. Having sensitive skin herself helped her develop her mission to “Be Your own Kind of Beauty”. Working with primarily organic products. Daniela’s list of services includes Skin Treatments/Facials, Makeup, and Lash/Brow.

Janeth developed a passion for cosmetology at an early and after graduating from PNW Boces, she enhanced her skills in hair styling through Toni & Guy Academy in Newtown, CT. Her talents were recognized and she was quickly offered a position as a hair stylist.

For two years, Janeth worked and honed her skills, becoming an expert in hair coloring, cutting and keratin treatments. Simultaneously, she continued to expand her knowledge of makeup artistry through several classes at Pepe Makeup Academy, known for their glamorous natural, daytime and evening makeup looks. Janeth mastered their techniques and as a certified Makeup Artist in CT, NY and Mexico, Janeth is dedicated to provide excellent service to all her clients.